Perspective in theory of cognition is the choice of a context or a reference (or the result of this choice) from which to sense, categorize, measure or codify experience, cohesively forming a coherent belief, typically for comparing with another. One may further recognize a number of subtly distinctive meanings, close to those of paradigm, point of view, reality tunnel, umwelt, or weltanschauung.
To choose a perspective is to choose a value system and, unavoidably, an associated belief system. When we look at a business perspective, we are looking at a monetary base values system and beliefs. When we look at a human perspective, it is a more social value system and its associated beliefs.
In social psychology one would talk in terms of the other person's point of view when soliciting or motivating the other person to do something for you. Being able to see the other person's point of view is one of Henry Ford's advice towards being successful in business. "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own".[1]